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01. The Problem
Established in 2017, Enjine set out to be a trailblazer in its industry by creating sophisticated software for quantitatively oriented investment managers. As they evolved, they needed a brand and website refresh to help increase conversions.
02. The Insight
After interviewing the team, researching potential customers, and doing a competitive analysis—I discovered elevating Enjine’s brand and highlighting their expertise would fulfill potential customers’ needs.
03. The Solution
A brand refresh that helps it stand out. A clean and approachable website focusing on the founders’ story and their expertise while adding a human touch to help connect the new brand and website to potential customers.
The Brief
Enjine is a team of software developers, mathematicians, and finance experts serving the finance industry. The team approached me to help elevate their brand, tell their story, and increase their leads.
The project entailed a refresh of their brand and a complete redesign of their website.
Dark Blue (Expertise & Stability) and Yellow (Intellect, Clarity & Energy) as the primary colors.
The Website
It was time to put the keys in the ignition and test drive Enjine’s new brand refresh in a real-world setting. Using all the brand elements—the colors, shapes, typefaces, and tone of voice—I designed the site to tell Enjine’s story in a way that feels true to the brand, smart and trustworthy.
The complete redesigned of Enjine homepage. Bold typograph, strong colors and a clear CTA.
The Inner Pages
Enjine has seen a 23% increase in conversions within 5 months of their relaunch. They’ve also noticed an improvement in page view counts and overall time spent on-site per session.
